WordPress Tutorials and Training

How do we add Google Analytics in WordPress

Step 1. Go to http://www.google.com/analytics/
- If you already have a Google Account and is already logged in, just click “Access Analytics”, then click “Edit” on the website you want to put the analytics, click “Check Status” and go to Step 3
- If you don’t have a google account, click “Create an account now” and go to Step 2

Step 2. Click Sign Up (If you are accessing Google Analytics for the first time)
- Enter your website URL, Account Name and Time Zone Country, click “Continue”
- Enter Last Name, First Name, Country, click “Continue”
- Read Google Analytics Terms of Service and check “Yes, I agree to the above terms and conditions.”, and click “Create New Account”

Step 3. Copy Google Analytics Code which looks like this

<script type="text/javascript">// <![CDATA[
 var _gaq = _gaq || [];
 _gaq.push(['_setAccount', 'xx-xxxxxxxx-x']);
 _gaq.push(['_trackPageview']);

 (function() {
 var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
 ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.
 google-analytics.com/ga.js';
 var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
 })();
// ]]></script>

Step 4. Adding in WordPress.
- You can add Google Analytics in Two ways: Using a Plugin or Manual Insertion
- WordPress Plugin: Download Google Analytics for WordPress Plugin
- Manual Insert: Login to WordPress Admin, click Appearance->Editor, click Header and insert the code before the closing tag

Note: Before, Google recommends that you put the code before the tag but they changed this recently, the problem with this is if a code in the body stops execution, the analytics code will still trigger because it is in the head (more on this soon!)

Know more about why do we use Google Analytics